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Enter the Buffalo Series world.
Private release notes, new chapters and character stories—sent with restraint.
BUFFALO SERIES / HOUSE 001
Stories, worn with intent.
Original characters. Limited releases. Built to outlast the moment.
House chapter
003
Refinement
Limited releases
Heavyweight construction
Original character worlds
Brody Buffalo
Buddy
Lumphey
Diny
Bear
Humphrey
Lil Sea
Winston
Pecan
Chocolate
Seaweed
THE COLLECTIONS
Three chapters. One house.
Each series carries a distinct atmosphere and code, connected by story-led design and a disciplined oversized silhouette.
THE CURRENT EDIT
Made with a point of view.
LUMPHEY COINS / THE HOUSE RESERVE
Earn two things. Spend only one.
Every eligible dollar earns a spendable Lumphey Coin for your wallet and one XP toward your House status. Coins buy rewards. XP is never spent.
ELIGIBLE SPEND$1
→
1 COINSPENDABLE WALLET
+
1 XPHOUSE STATUS SCORE
1 COINSPENDABLE WALLET
+
1 XPHOUSE STATUS SCORE
EXAMPLE / $45 SWEATSHIRT
FREE MEMBER45 Coins+45 XP
$5 SERIES PASS90 Coins+90 XP
Rewards post after fulfillment. Redeeming Coins never spends XP.
THE MEMBER VAULT
One order. Two balances. No confusion.
Coins are your wallet. XP is your lifetime House status. You earn both together, but only Coins are ever spent.
Your eligible merchandise subtotal starts the calculation.
ORDERCoins and XP post after the order is fulfilled—not while it is pending.
POSTRedeem them for member rewards. Your Coin balance falls when you spend them.
SPENDXP is not currency. It stays on your account and unlocks House tiers.
KEEPBALANCE ALumphey Coins- Think of it as
- Your rewards wallet
- What it does
- Buys member rewards
- When it changes
- Up when earned; down when redeemed
- Base earning
- $1 = 1 Coin
- Think of it as
- Your permanent status score
- What it does
- Unlocks all 8 Battle Pass levels
- When it changes
- Up when earned; never spent
- Base earning
- $1 = 1 XP
ONE REAL EXAMPLE$45 sweatshirt
Free House account45 Coins in the wallet+45 XP toward status
Active $5 Series Pass90 Coins in the wallet+90 XP toward status
Free members earn one Lumphey Coin per eligible merchandise dollar. Series Pass members earn two.
EARN COINS → REDEEM COINS → WALLET BALANCE GOES DOWN100$5 member reward
200$12 member reward
400$30 member reward
- Eligible spendMerchandise subtotal
- ExcludedTax, shipping and gift cards
- Posting timeAfter order fulfillment
- When redeemedYour Coin wallet decreases
- ReturnsMatching earned Coins reverse
THE HOUSE OBJECTS / COIN REDEMPTION
Turn the wallet into something real.
Coins are deducted only when a reward is successfully redeemed. Merchandise rewards are limited by size, color, inventory, and drop availability.
Engraved Lumphey Keychain
Gold-tone engraved Lumphey medallion with a serialized House tag.
Buffalo Series House Hat
Structured black House cap with an embroidered gold BS crest.
Two-Shirt House Set
A coordinated two-shirt Buffalo Series capsule in the member’s selected available size.
Full Merch Limited Box
Numbered collector box with an exclusive sweatshirt, tee, House hat, Lumphey keychain, and authenticity card.
One store. One price. Free House members and Series Pass members redeem the same items for the same Coin amounts. The Pass only helps members earn Coins faster. Inventory and redemption activate with the loyalty backend.
XP / ONE UNIVERSAL TRACK
The Buffalo Series Battle Pass.
Every account unlocks the exact same reward at each level. XP is never spent. An active $5 Series Pass changes only the speed by earning 2 XP per eligible dollar instead of 1.
ONE REWARD TRACK The same prizes for every account
2× PASS PACE The same levels reached twice as fast
8 LEVELS / 0–1,500 XP
House Entry
LEVEL REWARD / EVERYONERewards wallet + base earning access
SERIES PASS PACEFuture Coins and XP earn at 2× speed
First Stamp
LEVEL REWARD / EVERYONE25 bonus Lumphey Coins
PACE TO REACHBase: $100 eligible spend / Pass: $50
Buffalo Select
LEVEL REWARD / EVERYONE24-hour early access + 100 Coins
PACE TO REACHBase: $250 eligible spend / Pass: $125
Archive I
LEVEL REWARD / EVERYONE50 bonus Lumphey Coins
PACE TO REACHBase: $400 eligible spend / Pass: $200
House Circle
LEVEL REWARD / EVERYONEOne free-shipping reward
PACE TO REACHBase: $550 eligible spend / Pass: $275
Buffalo Gold
LEVEL REWARD / EVERYONE48-hour private access + 250 Coins
PACE TO REACHBase: $750 eligible spend / Pass: $375
Gold Reserve
LEVEL REWARD / EVERYONE100 bonus Lumphey Coins
PACE TO REACHBase: $1,000 eligible spend / Pass: $500
House Legend
LEVEL REWARD / EVERYONENumbered Legend profile mark + 250 Coins
PACE TO REACHBase: $1,500 eligible spend / Pass: $750
Claiming a milestone or redeeming Coins cannot lower XP.
Free and Pass members unlock the identical reward at every level.
Milestone rewards and bonus Coins are issued once per account, subject to their terms.
The Pass earns 2× Coins and 2× XP. It never changes a reward or redemption price.
2× EARNING ACCESS
BUFFALO
SERIES PASS
SERIES PASS
THE 2× EARNING PASS
Same rewards.
Twice the pace.
$5PER MONTH
RENEWS MONTHLY
RENEWS MONTHLY
- 2× Lumphey CoinsTwo spendable coins per eligible merchandise dollar while active.
- 2× House XPAdvance through the eight-level Battle Pass twice as fast without spending status.
- Same Coin Store pricesPass and free members redeem every item for the exact same amount.
- Same Battle Pass rewardsThe Pass shortens the climb; it never creates a paywalled prize.
Free House accounts earn 1 Coin + 1 XP per eligible $1. Active Pass accounts earn 2 Coins + 2 XP. Both use the same store prices and unlock the same Battle Pass rewards.
Program mechanics shown are the approved storefront structure. Balance tracking, universal milestone claims, checkout redemption and the $5 recurring Pass require connected Shopify loyalty and subscription services before activation.
LIMITED DROP / 2026
Back to school.
Built to stand out.
Lumphey, Chocolate and Humphrey arrive with purpose. A black heavyweight tee, a literal school-day story, and a release made in limited quantities.
Explore the dropTHE HOUSE CODE
Clothing should carry meaning.
Buffalo Series turns original character worlds into limited garments—built with purpose, restraint and the confidence to stand apart.
Story first
Every garment begins with a character, a chapter and a reason to exist.
Built with weight
Structured silhouettes, substantial fabric and deliberate placement.
Limited by design
Controlled releases keep each chapter personal, rare and remembered.
Private release / Collection I
THE PRIVATE LINE
Brody Collection I
A personal chapter inside Buffalo Series. Made in controlled quantities for the people who understand the work behind the house.
- Release
- Collection I
- Edition
- Limited
- Code
- Hard Work Wins